Why Your Boss Should Pay for Your Certified Achiever CE: The Business Case for Investing in Inclusive Veterinary Teams

In today’s competitive veterinary landscape, asking your boss to pay for a 10-week CE certification might seem like an ambitious ask. But the data tells a clear story: investing in leadership, communication, cultural competency and more isn’t just good ethics—it’s a strategic move that strengthens your practice’s financial health, attracts clients, improves patient care, reduces turnover, and gives your clinic a powerful edge. Here’s why your practice should see paying for this education as a savvy investment—not just an expense.

Diverse Teams Directly Impacts Profitability

A 2023 report by McKinsey & Company found companies in the top quartile for ethnic and cultural diversity on executive teams were 39% more likely to financially outperform their peers.¹ Diverse teams bring a richer mix of perspectives, better problem-solving, and sharper strategies. In the veterinary sector, that translates into more innovative service models, stronger client relationships, and resilience in adapting to a rapidly changing industry.

Multicultural Pet Owners Are Driving Growth

Brakke Consulting reports multicultural families are fueling much of the new expansion in pet ownership and veterinary spending.² Additional updates in 2024 also show practices that reach diverse pet owners are opening powerful new revenue streams.⁹ iVET360’s 2025 benchmark report notes veterinary hospital revenues grew by 6.3% year-over-year despite flat or declining patient visit trends—meaning growth increasingly comes from practices that reach new demographics.⁸

Inclusive Teams Provide Better Patient Outcomes

The Journal of Patient Safety found diverse healthcare teams that prioritize inclusive communication reduced diagnostic errors by up to 26%.³ The VIN Foundation reports inclusive, cohesive practice cultures lead to more consistent patient care, fewer repeat visits, and stronger client compliance.⁴ When every team member feels respected and empowered to speak up, they’re more likely to catch mistakes and advocate for patient needs.

Positive Inclusive Cultures Helps Retain Staff—And That Protects Your Bottom Line

The American Veterinary Medical Association estimates it costs $10,000 to $25,000 to replace a veterinary technician and up to $50,000 for a veterinarian.⁶ Meanwhile, the American Animal Hospital Association’s 2024 report found average turnover rates at about 23% annually across the profession.⁵ Cornell’s Center for Veterinary Business & Entrepreneurship found inclusive, positive cultures reduce turnover by nearly 27%, directly saving money and preventing disruptions to patient care.⁷

It’s a Strategic Differentiator That Attracts Clients & Talent

Millennials and Gen Z pet owners are drawn to businesses that reflect their values. They want practices that respect diversity, foster inclusivity, and provide culturally competent care. blendVET's Certified Achiever education isn’t just an internal investment—it’s a marketing advantage. When teams earn credentials in inclusive care and your practice promotes it, you’re telling your community: “Everyone is welcome here, and your unique needs matter.” That reputation can be the deciding factor for clients choosing between you and a competitor.

Bottom Line: Paying for This Education Pays You Back

Becoming a Certified Achiever strengthens veterinary practices by:
• Improving profitability through smarter, more client-centered care.¹
• Attracting multicultural pet families fueling new spending.²^,⁸^,⁹
• Enhancing patient outcomes with stronger teamwork.³^,⁴
• Reducing turnover and protecting hiring budget.⁵^,⁶^,⁷
• Differentiates clinics as a modern, values-driven choice.²^,⁹

Paying for blendVET's Certified Achiever CE isn’t just a favor to staff—it’s a smart investment securing the practice future, client base, and care standards.

Enroll a veterinary team member today. The fall 2025 cohort starts August 15, 2025 and only 50 spots are available.

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References

1. McKinsey & Company. Diversity matters even more: The case for holistic impact. McKinsey & Company. 2023.
2. Brakke Consulting. Pet owner demographics evolving: Multicultural households fueling growth. Brakke Animal Health News. April 2025.
3. Journal of Patient Safety. Effect of team diversity on diagnostic accuracy. 2017.
4. VIN Foundation. Veterinary team dynamics and improved patient care. 2023.
5. American Animal Hospital Association. Stay, Please: Factors that Support Retention and Drive Attrition in the Veterinary Profession. March 2024.
6. American Veterinary Medical Association Economics Division. Veterinary labor market report. 2022.
7. Cornell Center for Veterinary Business & Entrepreneurship. Practice Culture Study. 2022.
8. iVET360. 2023 Veterinary Industry Benchmark Report. May 2025.
9. Brakke Consulting. Animal Health News & Notes; June 2024 & April 2025.

Written by Renea Lewis, Communications, blendVET & Fractional Consultant, WriterReneaMultimedia.com